The Ultimate Beard Styling Guide: How to Grow, Shape & Style a Beard with Pomp & Co
Whether you're just starting your beard journey or looking to refine your signature look, mastering the art of beard styling is all about the right tools, techniques, and consistency.
Thankfully, with the help of our expertly crafted grooming products, you can grow and maintain a beard that looks sharp, feels healthy, and reflects your personal style.
Growing the Perfect Beard Takes Patience
The first step to a well-groomed beard is growing one out - but it takes a little more than just putting down the razor! Everyone’s facial hair grows at a different rate, so patience is key.
Firstly, you have to commit to the process. A brilliantly burly beard doesn’t just sprout over night. Most men should expect at least 4–6 weeks of uninterrupted growth before they start to see their beard’s true potential.
During this early stage, it’s important to manage beard itch - possibly the hardest part of growing out a beard!
As your beard grows, skin irritation can occur, causing dry and itchy skin. Beards, like any hair, need regular cleaning and conditioning, making these tips essential.
Start by building in a routine of washing your beard 2–3 times per week, using a beard shampoo to remove build-ups, without stripping away natural oils.
Next, replenish natural oils and rehydrate your skin with our best-selling Pomp & Co Beard Oil.
Formulated with almond, jojoba and argan oils, our Beard Oil is specially designed to nourish beard hair while caring for the skin beneath. Apply daily to soften new growth, moisturise the skin and promote a healthy shine.
For best results, rub a few drops between your palms before applying to beard growth from root to tip. Brush or comb through to help detangle hairs and evenly distribute oils.
Maintaining and Shaping Your Beard
Congratulations - your beard is growing nicely! As your beard fills in, it’s important to keep it in shape. The goal here is to enhance your natural jawline and create balance with your face shape.
There are three things to consider when shaping a beard: the cheeks, the neckline and your face shape.
Sharp cheeks and a clean neckline help to keep even the scruffiest beards looking great and are an essential part of beard maintenance. To keep things looking neat, simply use a trimmer or razor to remove stray hairs from above the cheek line and the lower edge of your neck - about two finger-widths above your Adam’s apple.
If you opt for a razor, make sure you invest in a high quality shaving cream too, as this will help to keep skin irritation to a minimum.
It’s equally important that you shape your beard to suit your face shape. For rounder faces, longer beards add definition. For angular or square faces, keep the sides fuller and the chin more compact.
Lastly, never underestimate the importance of visiting a barber for a professional beard trim every few weeks. Think of this as an MOT for your beard - helping to keep things in check. Your barber will be able to make recommendations on shaping that suits you, as well as offering the best products for your skin and hair type.
How to Style Your Beard
Once you’ve established a consistent cleansing routine, gotten on top of beard itch, and nailed the shaping of your beard, it’s time for styling. And there’s no product better than our Pomp & Co Beard Balm!
Our Beard Balm is a conditioning styler that provides light hold and structure, perfect for shaping flyaways and adding a more polished finish to your facial hair. It’s blended with aloe vera, avocado oil, wheat germ and virgin olive oil for ultimate nourishment.
It’s super easy to use, too: Just scoop a small amount onto your fingertips and rub between your palms to warm it up. Work it evenly through your beard from roots to ends, using a beard comb or brush to distribute product and shape your beard.
The Secrets to Long-Term Beard Success
To finish things off, we’ve put together some of our favourite tips for managing your beard long into the future…
Regular Trimming:
Even if you're growing your beard out, trimming split ends keeps your beard healthy and well-shaped. The best beards in the world are regularly trimmed to promote healthy growth - just don’t take too much off!
Daily Beard Brushing:
A beard brush helps exfoliate the skin beneath, distribute oils, and train your beard to grow in the right direction. Having one tucked in your pocket also makes you look cool as hell!
Stay Hydrated and Eat Well:
Just like your skin and the hair on your hair, your beard is a reflection of your health. A balanced diet and hydration support hair strength and growth, so make the effort to eat and drink well.
Managing a Patchy Beard:
A patchy beard is common for many men, but it doesn’t mean you should give up and shave it all off! Let it grow out fully before judging its shape and then manage things with strategic trimming and styling to create the appearance of fullness.
Why Choose Pomp & Co for Your Beard?
Born in Dublin’s iconic Sam’s Barbers, Pomp & Co products are the result of 70-years of craft - created by Master Barbers who know exactly what it takes to keep beards looking sharp.
Our Beard Oil and Beard Balm are made with premium ingredients and refined formulas that work with all hair types and styles.
Whether you’re just getting started or refining a long-established look, Pomp & Co gives you the tools to grow with confidence.